CDW Careers

Marketing Specialist - Social Mediaat CDW Careers Canada

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Job ID: 19001419
Updated: Oct 01, 2019
Location: Toronto, ON, Canada

Reporting to the Marketing Manager, the Social Media Marketing Specialist will draw on proven marketing experience, and will use their creative and critical thinking skills, solutions-oriented problem-solving skills and exceptional communication skills to develop unique customer engagement and interaction experiences.

Essential Functions:
  • Work closely with the CDW sales, product marketing and solutions & services teams to identify customer and segment market needs
  • Execute and implement creative and innovative marketing plans to influence sales opportunities and grow CDW Canada brand awareness, while maintaining campaign budgets and schedules, via social media channels
  • Produce, curate, post and share content in alignment with the editorial calendar and CDW brand standards, and monitor relevant conversations
  • Define marketing opportunities and penetration strategies and understand the competitive landscape within targeted markets
  • Identify and develop CDW Canada’s social media strategy for both internal and external audiences and continue to evaluate new and emerging platforms
Additional Responsibilities:
  • Copy edit content including blog, videos, and social media messages for brand standards and message clarity
  • Provide support to the marketing team as required which may require working evenings or weekends, and other duties as required.
Organizational Relationships:
  • Interact heavily with CDW Canada Marketing, Product & Partner Management, Sales, and Integrated Technology teams’ external agencies and suppliers as required.


  • BA degree in Business or Marketing preferred
  • 3+ years of experience in B2B social media, marketing communications, or advertising
  • Impeccable verbal and written communication skills with the ability to adopt the CDW brand voice
  • Strong computer skills required – Word, Excel, PowerPoint, Photoshop, Publisher, basic HTML
  • A creative and curious forward-thinker who can bring ideas to the team
  • Requires excellent time management skills and strong interpersonal skills
  • Must be able to work independently and as part of a team
  • Highly detail oriented with the ability to prioritize multiple projects simultaneously in a fast-paced environment
Job Category: Marketing
Job Type: Full-Time
Travel Percentage: 10%